If you are serious about increasing your online presence and increase ROI on your marketing investments, market great content; content that engages, resonates and compels your target audience to take positive action and share with others.
When it comes to potential reach, video is incomparable. According to Forbes Video is projected to claim more than 80% of all web traffic by 2019. YouTube receives more than one billion unique visitors every month and a third of all the time people spend online is dedicated to watching videos.
One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it has a higher impact and is easier to remember. If a picture paints 1,000 words then one minute of video is worth 1.8 million according to Forrester’s researchers. This combined with video’s inherent shareability makes it a powerful tool in your content marketing kit.
Engage viewers and they will share the video with others. They will spend longer on your website and they will spend more time interacting with your brand. Video, whether animation or film is a brilliant way to reach your target audience, but you’ll have to do more than just make a good video to realize its full potential. Do not neglect social media and be sure to promote across multiple channels. If you want to fully realize your investment, you must make it easy for users to find and share it. Effect is increased for every like and multiplied by every share.
For any social media campaign, any SEO exercise, video or animations are without doubt one of the best investments you can make. The word ‘animation’ is often associated with cartoons or children’s films; however it is now firmly established in the world of Digital Marketing. You will be stunned by its ability to communicate your brand’s spirit, and deliver your content in a format that can surpass your imagination.